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Press Release

Introducing Outbound Communicator

16th September 2014

Reading, UK

Enghouse Interactive, developer of a comprehensive portfolio of unified communications, quality management and contact centre solutions, announced the release of Outbound Communicator, an innovative new tool for outbound dialling and campaign management. The launch follows the recent acquisition of leading Germany-based contact centre software provider, IT Sonix, by Enghouse Interactive.
Built on the latest advanced German engineering, Outbound Communicator helps businesses to achieve centralised management of their outbound communications channels, enabling them to streamline and drive efficiencies in their outbound communication with end customers.

According to Alex Black, Chief Technology Officer (CTO), Enghouse Interactive: “Waiting for your customers to contact you and only servicing them when they do is unproductive, unpredictable and creates issues with managing resources through peaks and troughs of traffic. Instead, proactive outbound communications offers you the opportunity to keep customers productively informed.

“Unfortunately, the vast majority of outbound calls typically fail to connect to the right party, resulting in a significant amount of wasted time and effort in the outbound communications process.

“So, if businesses can use technology to get their outbound strategy right, there are huge potential benefits to be had in terms of time and cost savings and enhanced operational efficiencies,” adds Black. “That’s exactly what Outbound Communicator can deliver; enhancing agent productivity, delivering lower costs by streamlining campaign management and providing full compliance and enhanced levels of security.”

The tool is designed to be simple and intuitive to use and features a process designer component which enables users to quickly and easily design and modify processes using drag and drop functionality. At the same time, it uses market-leading predictive dialler technology which enables businesses to boost the effectiveness of their outbound campaigns by decreasing call connection times and increasing agent talk times.

Outbound Communicator also features a comprehensive campaign management capability, enabling customers to create campaigns in just minutes and then manage and monitor them. Short set-up times for new campaigns delivers lower costs and greater flexibility, in turn providing agents with more time to call and make money, driving business profitability in the process.

Further underlining the flexibility the solution provides customers, Outbound Communicator can be deployed as part of a hosted model; in the cloud, or on-premise.

“We are targeting Outbound Communicator at any organisation that has a large number of customers and needs to keep them regularly informed – about changes to a specific service or upgrades to a software solution, for example,” adds Black. “This is likely to encompass every organisation, from outsourcers to financial services businesses, insurance companies to utilities, where there is a need to reach out to customers and continuously engage with them. It is all about having the flexibility to deliver the optimum customer experience.”

Customers already actively using the solution include Carphone Warehouse, trading as Phone House in Germany. According to Eckart Diepenhorst, Sales Director of Shops at Phone House, “The solution is helping us to make the most of the working time in the shops. We can provide our customers with additional services, increase the efficiency of our customer communications, and consequently customer satisfaction.”

The new solution will be making its UK show debut on the Enghouse Interactive stand, G20 at Call Centre & Customer Management Expo (National Hall, Olympia, London 1-2 October 2014). Please visit the company’s stand for a product demonstration or click here to learn more...