The benefits of self-service

Today’s consumers want to interact with companies in ways that are painless, quick, effective and who value their time.

No more waiting for their call to be answered or to receive a response to an email. They want to be able to get instant answers 24x7 on whatever device they have at hand.

That's why customers increasingly expect the convenience and reassurance of self-service.

This guide provides an introduction to self-service, its benefits and the technologies that underpin it.  It also looks ahead to how AI and innovations such as 5G will potentially transform it in the future.