Download the 2021 UK edition
Moving beyond the mass-production model employed historically in many contact centres, customer personalisation has recently become of great interest. Especially for businesses looking to improve their customer experience within the contact centre and other channels.
This Customer Engagement Personalisation guide by ContactBabel guide explains to keep customers positively engaged and turning them into loyal, long-term advocates. It looks at how businesses can aim to extend the positive reach of the brand beyond the original marketing touch points.
Customers want to be treated as individuals. They expect you to understand their needs and deliver the right service and experience that meet their requirements. Not only does this increase loyalty and future sales, but it can also reduce costs.