Solutions used

  • Outbound Predictive Dialler

The Direct Travel Team Increase List Penetration From 50% to 80% With Enghouse Outbound Predictive Dialler

Based in Southend and founded in 2011 with just six employees, telemarketing and sales company, The Direct Travel Team now has over 100 staff working on a wide range of campaigns covering everything from holiday promotions to property and even politics.

From launch, The Direct Travel Team’s business has always been 100% telephone-based but in its earliest days, it operated in a manual dialling environment that made it difficult to maximise productivity or process efficiency. At that time, it was not unusual for agents to only spend around 15 minutes per hour on the phone. The Direct Travel Team knew that it needed to address this situation, and it consequently started to look for a solution that would allow it to increase talk time while driving down costs. They arrived at the award winning outbound predictive dialler solution from Enghouse Interactive.

Once installed The Direct Travel Team saw immediate benefits. List penetration shot up from 50% to 80% and talk time per hour increased by a massive 200%.