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CRM

Why integrating your CRM and telephony system is essential for improving customer service

Why integrating your CRM and telephony system is essential for improving customer service

By CRM, Inbound Call Centre, Outbound Call Centre

Consumers today expect a personalised service that recognises and values them, however they make contact. As part of this, they want organisations to use the information they have within their customer relationship management (CRM) software to provide a personalised experience, tailored around their buying preferences and previous interaction history when getting in touch through channels such as the phone. Equally,…

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