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Colin Shaw - Guest Author

Managing Customer Emotions

Why Managing Customer Emotions Is Even More Important Than You Think

By Customer Experience

Your customers do not choose you based on the experience you provide. Instead, customers choose you because of the experience they remember you provide. This is a small but vital difference. Therefore, managing what your customers remember is imperative for organisations today. Moreover, it also means contact centre employees should understand how they can positively help the memory-making process for customers. This…

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