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Annette Franz - Guest Author

Customer Journey Management

On the Path to Customer Journey Management

By Contact Centre, Customer Experience

Customers’ expectations about their experiences they get from brands has evolved greatly over the last few years. Understanding their journeys and keeping up with those expectations across every stage of the relationship are both critical to ensuring that customers have a great experience. How do brands do that? Well, by managing the customer journey, they can better understand their customers,…

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